Community as context: EastEnders, public service and neoliberal ideology
Identifieur interne : 000661 ( Main/Exploration ); précédent : 000660; suivant : 000662Community as context: EastEnders, public service and neoliberal ideology
Auteurs : Maria Lamuedra [Espagne] ; Hugh O'Donnell [Royaume-Uni]Source :
- European journal of cultural studies : (Print) [ 1367-5494 ] ; 2013.
Descripteurs français
- Pascal (Inist)
- Wicri :
- geographic : Royaume-Uni.
- topic : Idéologie politique, Service public, Problème social, Social-démocratie.
English descriptors
- KwdEn :
Abstract
This article uses 21 in-depth interviews with viewers of the British soap opera EastEnders to investigate the extent to which it can be described, in particular through its handling of social issues, as a site of cultural citizenship and, via the concept of public service, of resistance to the current neoliberal hegemony. The article's analysis of viewers' talk confirms previous claims that EastEnders mobilises a nostalgic sense of community with which viewers identify, and goes on to argue that this is in fact a cultural expression of a social-democratic worldview which has lost its once-hegemonic position. Following a comparison of the British and the highly commercialised Spanish media ecosystems and their corresponding popular public spheres, the article concludes that a commitment to public service ideals contributes to sustaining spaces which, like EastEnders, can work as counter-hegemonic sites to the cultural logic of late capitalism.
Affiliations:
Links toward previous steps (curation, corpus...)
- to stream PascalFrancis, to step Corpus: 000066
- to stream PascalFrancis, to step Curation: 000481
- to stream PascalFrancis, to step Checkpoint: 000031
- to stream Main, to step Merge: 000654
- to stream Main, to step Curation: 000661
Le document en format XML
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<term>Political Ideology</term>
<term>Public Service</term>
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<term>Resistance</term>
<term>Social Democracy</term>
<term>Social Problem</term>
<term>TV Series</term>
<term>United Kingdom</term>
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<term>Média</term>
<term>Royaume-Uni</term>
<term>Résistance</term>
<term>Analyse de discours</term>
<term>Citoyenneté</term>
<term>Communauté</term>
<term>Social-démocratie</term>
<term>EastEnders</term>
<term>Idéologie culturelle</term>
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<front><div type="abstract" xml:lang="en">This article uses 21 in-depth interviews with viewers of the British soap opera EastEnders to investigate the extent to which it can be described, in particular through its handling of social issues, as a site of cultural citizenship and, via the concept of public service, of resistance to the current neoliberal hegemony. The article's analysis of viewers' talk confirms previous claims that EastEnders mobilises a nostalgic sense of community with which viewers identify, and goes on to argue that this is in fact a cultural expression of a social-democratic worldview which has lost its once-hegemonic position. Following a comparison of the British and the highly commercialised Spanish media ecosystems and their corresponding popular public spheres, the article concludes that a commitment to public service ideals contributes to sustaining spaces which, like EastEnders, can work as counter-hegemonic sites to the cultural logic of late capitalism.</div>
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